Recently had the pleasure of leading an interactive Twitter workshops for businessleaders eager to leverage this cryptic social media tool. Once you master the language of Twitter, its all upward momentum if you embrace engagement and disseminate value. Our roundtable of experts included professionals in nutrition,insurance, tech, HR and horticulture to name a few industries ready to "dive in".

Here are a few of the takeaways we agreed on:

1. Discomfort equals growth. Everyone expressed initial Twitter trepidation. Too much to do, too little time. We managed to achieve consensus at our workshop that the effort would be worth the gains if we could committ to a mere 15 minutes a few times a week to get a "Twitter handle" established. Our group testimonials proved our point more than once..

2. Twitter is a great tool to amplify your effort and build your presence...once you get focused on your Twitter strategy and achieved identity in sharing your knowledge base as a brand leader.

3. Embrace my 3 R's of Twitter...Read, Respond & Retweet to maximize Twitter traction action and have fun doing it! Take a Twitter class to learn the techie details of setting up and launching your Twitter success. Our session was all about the "macro" view of how Twitter is building businesses..

4. Attend our next testimonial workshop or follow me on Twitter @DonnaLynSpeaks to learn more about our tweeting in the Twittersphere!

TWEET N EAT IS SWEET